What Seo KPIs Should And Shouldn’t Be Tracked?

It’s no secret that a lot of businesses track their KPIs. The most common ones are likely revenue, traffic and retention rates. But there are other metrics that marketers should be tracking as well—and some they shouldn’t. You should consider hiring SEO services Australia to track your seo KPIs. 

That’s because the best way to improve your website’s SEO performance is by focusing on the right data points and ignoring those which aren’t important or helpful for improving its search visibility. 

In this article, we’ll cover what some of those metrics are, how they can help you make smarter decisions about your SEO strategy, and why others aren’t worth tracking at all.

Search visibility

Search visibility is a measure of how well your website appears in search results. It is based on the number of keywords that trigger your site in search results, and it indicates how many people see your site in search results.

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In other words, if you’re not tracking this metric, then you’re missing out on a ton of data that can help you improve your organic traffic. Take help from seo services Australia to keep track of your website seo.

Conversions from organic traffic

Conversions from organic traffic are a very important metric to track because they show you the exact value of your SEO efforts. In other words, if you have 100 people visit a page that has some links and social media mentions pointing back to it, but then only one person ends up buying something from you after clicking on those links or posts, then you know exactly how much each link is worth.

Conversions from paid traffic (e.g., PPC ads) can be tracked in much the same way as conversions from organic traffic: by looking at what percentage of visitors who came from paid search ended up taking action on your site (like filling out a form or shopping cart).


The ROI of an SEO campaign is a measure of the efficiency of an investment. It’s calculated by dividing the profit from the investment by the cost of the investment, which effectively tells you how much you make for each dollar spent on your SEO efforts.

As you can see, this metric is useful for tracking how effective your campaigns are. But there are some things that should be tracked and some things that shouldn’t be tracked when it comes to ROI in general, and they all depend on what kind of data you have available:

  • What kind of data do I have available? (If I don’t know what my costs are to start with)
  • How many conversions did my campaign generate? (This will determine whether or not we need more information about our costs.)

Some SEO KPIs that shouldn’t be tracked include PageRank, website ranking, rankings per keyword, rankings per page and rankings per country.

PageRank is a measure of the importance of each page within a website. It was developed by Google and assigned to all pages on its index. The more important a page is to the site’s overall structure, the higher its PageRank will be. 

However, PageRank is not an accurate representation of how well your website is performing in search engines today because it doesn’t reflect how well your site is performing over time or how quickly you can improve it.


The most important thing to remember when you’re measuring your SEO performance is that the best metrics will be ones that help you improve your website’s user experience and keep it relevant. 

If your goal is to rank better in seo Australia results, then tracking things like keyword rankings and backlinks may be useful. But if your objective is simply to drive traffic to a specific page or set of pages on your site, then these other metrics won’t tell you much at all. 

In fact, they may even confuse matters by creating more noise around the data points that actually matter!