What Qualifications Should A SEO Expert Have?

SEO services

It is an exciting time to be in the digital marketing field. We have more tools at our disposal than ever before and we can easily learn new ones as they appear. But with all of these new tools, it’s important to know what qualifications a specialist should have in order to be successful. Although the requirements will vary depending on your organization’s needs, here are some general guidelines:

Technical background

To be a good SEO Sydney expert, you need to have a technical background. You need to understand how search engines work and have an understanding of how to write code. To do your job well, you should also be able to perform SEO audits, write good content and have experience working with social media platforms like Facebook and Twitter.

Social media marketing skills

Social media is an incredibly important part of any business, and good Sydney SEO consultants should know how to use it to their advantage. They need to understand the value of social media marketing, what it can do for them, and how best to use it.

They need to understand the various platforms that are available, including Facebook and Twitter, as well as newer platforms like Instagram or Snapchat (which might not even be around when you read this). They also need to understand which platform is best for your specific type of business—for example, if you’re selling luxury goods online then Pinterest may not be worth your time because people won’t buy from there as often! 

A great way to determine this is through research into other successful companies who sell similar products on those platforms; do they have accounts? How many followers do they have? What types of posts get the most engagement? These are all questions that will help inform your own strategy going forward with social media marketing so make sure they’re answered by someone knowledgeable about such things before hiring them!

Sydney SEO consultants

Paid search experience

The first thing you should look for in a good SEO expert is experience with paid search tools. This can include experience in using tools like Google AdWords, Bing Ads, and even Facebook Ads Manager. If the person you hire is familiar with these platforms, they will be able to help you set up campaigns that have the best chance of succeeding.

Secondly, it’s important for your consultant to have experience with paid search strategy. A good SEO consultant will know how to create ads that are both effective and cost-effective at the same time—and they’ll also be able to tailor those ads based on their audience’s preferences (like geographic location or device type).

Finally, if your chosen consultant has experience managing paid search analytics then there’s no doubt they’ll be able to better understand which ads are performing well versus which ones aren’t as effective as they could’ve been

Marketing automation

Marketing automation software is a way for marketers to automate repetitive tasks like sending emails, sending texts, and creating ad campaigns. This technology allows those who don’t have a ton of technical expertise (like you) to focus on more advanced marketing strategies.

allow you to set up automated emails that will be sent out at certain intervals (such as every time someone visits your website). You can also send targeted text messages based on actions taken by users on your site, such as clicking an email link or searching for specific keywords. Finally, these systems allow you to create personalized ads with different images and copy depending on the user’s interests and behavior when visiting your website or using your app.


We’re sure that the above qualifications are not a complete list and that there are many more. But we hope you have got an idea of what to look for when hiring someone for SEO Sydney work. Remember, it’s better to hire someone with less experience but who has all these skills than hiring someone with more experience but lacks in some areas (like social media marketing)!