Search engine optimization (SEO) has been constantly evolving since its inception. In recent years, there have been significant changes to the SEO landscape due to advances in technology and changes in search engine algorithms. As we head into 2023, it’s important for businesses to stay ahead of the curve and be aware of the latest SEO Auckland trends. In this blog post, we’ll discuss the top 11 SEO trends to watch out for in 2023.
Google’s new mobile-first indexing
Google’s mobile-first indexing is the biggest change to affect SEO services in years, and it will have a huge impact on both businesses and users.
To understand what this means for you, let’s first look at what it means for Google:
- Mobile-first indexing means that Google will use the mobile version of your site as its primary source when determining how to rank pages on its search engine results pages (SERPs). This means that if you have a desktop version of your site that’s not optimized for mobile users, it could be penalized by Google’s algorithm. You’ll want to ensure that every page has a responsive design so it looks good across all devices and screen sizes.
More voice search
Voice search is a growing trend. It’s expected to be the most popular form of search by 2022, and it’s easy to see why: voice queries can be more accurate than text-based ones, especially when you’re searching for something specific like “What time does Walmart close today?” or “how many calories are in an apple?”
Voice searches also make interacting with customers easier and faster–you don’t have to type out what you want them to know! This makes voice search one of the best ways for brands and businesses alike to connect with their target audiences.
The continued growth of visual marketing
The continued growth of visual marketing is something to watch out for. Images are more likely to be shared and can help convey information quickly, making them a great way to market your business or product. When you’re creating content, it’s important to use the right image format–for example, GIFs are popular on social media but not so much when it comes to SEO.
Personalization and localization
Personalization and localization are closely related, but not the same thing. Personalization is about making content more relevant to the user: it’s a way of tailoring your website so that it caters to each visitor’s needs. Localization is about making content more relevant to where a visitor lives: by using location-based signals like IP address or language settings, you can ensure that your site offers exactly what they need in their own language and time zone.
For example, if you’re an online retailer selling T-shirts designed by local artists around the world–like Threadless does–you may want to show different designs based on where each person lives (e.g., “Here are some shirts we think might interest you”). That way everyone gets something personalized just for them!
You could also use personalization techniques like A/B testing to compare which designs perform best for visitors from different regions before deciding which ones deserve prime real estate on your homepage.”
HTTPS and other technical SEO factors will be more important than ever before
HTTPS is a ranking signal and a security measure. It helps protect your site from security threats, improves the user experience, and improves your site’s speed.
The good news is that implementing HTTPS is easier than you think!
Increased importance of customer insights for SEO strategy
Customer insights are the foundation of all SEO Auckland strategies. If you want to be successful in the search engines, then you need to understand your customers and their needs.
Customer insights help you understand how your customers behave, what they want and need from a website (and from your business), and how they think about these things. When used properly in an SEO strategy, customer insights can help improve performance on all fronts: organic rankings; conversion rates; sales conversions; repeat purchases; brand awareness etc.
Content marketing and influencer marketing will continue to grow in importance
Content marketing and influencer marketing will continue to grow in importance.
Content marketing is one of the most effective ways to reach new audiences, especially if you’re looking for a more cost-effective way to promote your brand or business. Influencer marketing is another way to get your content in front of the right people–and it’s also a great way for brands to build relationships with potential customers who may not have heard about them before. Here are some examples of influencers you could use:
Unreliable links will be devalued by Google regardless of anchor text
- Links from unreliable sources will be devalued regardless of the anchor text.
- Links are a great way to build your site’s reputation and improve its search rankings, but they won’t help if they come from unreliable sources.
- Google has already begun to devalue links that come from sites with poor reputations or spammy content, so it’s important not only to avoid sites with those characteristics but also ones that have been penalized by Google for violating their guidelines (e.g., buying links).
Video SEO
Video content has been on the rise for years, and it’s not going to slow down anytime soon. In fact, by 2023, it’s estimated that video content will make up 82% of all internet traffic. This means that businesses need to start focusing on video SEO if they want to stay ahead of the competition.
To optimize for video SEO, businesses need to focus on creating high-quality video content that engages their audience. They should also optimize their video titles, descriptions, and tags for SEO, and make sure their videos are properly hosted and embedded on their website.
Local SEO
Local SEO services have been important for years, but it’s only going to become more important in 2023. With the rise of voice search and mobile devices, more and more people are searching for local businesses and services. This means that businesses need to focus on local SEO if they want to attract local customers.
To optimize for local SEO, businesses should focus on creating high-quality content that is relevant to their local audience. They should also make sure their website is optimized for local search terms and that they have a strong presence on local directories such as Google My Business.
Featured Snippets
Featured snippets are the highlighted boxes that appear at the top of search engine results pages (SERPs) and provide users with quick answers to their queries. They are becoming increasingly important in the SEO landscape, as they can greatly increase website traffic and visibility.
To optimize for featured snippets, businesses should focus on creating high-quality content that answers common questions related to their industry or niche. They should also use structured data markup to make it easier for search engines to understand their content.
Conclusion
SEO Auckland is constantly evolving, and businesses need to stay ahead of the curve if they want to remain competitive. By focusing on these top 5 SEO trends for 2023, businesses can improve their online visibility and attract more customers. So, what are you waiting for? Start optimizing your website for these trends today!
