Search engine optimisation describes the efforts taken by a website to rank the content higher in an organic search result. SEO plays an important role in promoting a business or a brand. A website that ranks higher in the search result would have better traffic and a higher conversion rate as a result.
Optimising a web page or a content for search engine once seemed like a huge process as no one knew how a search engine algorithm works. Over time, search engine optimisation has been perfected and effective strategies have been developed that would optimise web pages and content. If you are looking for the Blurn, best SEO agency in Australia, you could end your search here as Blurn has experts who could easily take care of website development, SEO, Android application development , Australia so that the brands could focus their attention elsewhere and Blurb would work as an extension to the brand, aiming online success and recognition of the brand.
Before you publish content, make sure that it is optimised for search engines as it would allow the content to be visible to the target audience.
Read on to know about the SEO tips that could be used while mobile apps are being developed.
- Choosing the right keywords
Keywords are the important elements of SEO. They describe terms or search phrases that people look for. Before you begin writing content, make sure to research well and know the keywords people search for. Write content based on the keywords you find as a result of your research. There are various free and paid tools app developers can use to find exact phrases or keywords. You could make use of the table that can help you to know the phrases that are most used by paper and look for a particular topic that is related to the keywords.
- Write content with good quality
It is said that content is King and that is true when it comes to SEO. No matter how well you perfect every trick in the book for SEO if the content is of less quality the growth won’t be consistent but the website would fall from the rankings in no time. Search engines rank pages based on authority. This means the number of inbound links that the page or content or the website enjoys. A page that has a higher number of mentions would rank higher than the one with little or no mention at all. The best way to gain mentions for inbound links is to create content that is irrelevant so that the readers share them. The more the content is shared, the more the in-kind link and the ranking would get higher.
- Include keywords in the page title
Keywords should be used in specific areas on your website. One location is the page title. The title should include keywords, but not in the exact form but should be somewhat close. The title should also be catchy enough to push the surfers to click on it. This trick has been used in the media for a long time. It might be a shame if ab developers use a title that could be repulsive. Page-header is a place where the keyword needs to be added. This can inform the search engine about what exactly the blog speaks.
- Image optimisation
If the content and images go together, use the images as the Central theme of your post. You could give an image name and an image alt tag for better crawling by search engines. The image name should carry the keyword. To achieve this, you should change the name of the image before uploading it. The image alt tag would be the name that would appear in place of an image when the image does not display or load properly in a web browser.
- Make use of keywords in the URL
Another important location where the keyword should appear for proper search engine optimisation is the URL. This describes what would follow the ‘.com’, ‘.net’ or ‘.org’ of the website address. The URL should reflect the keywords to make the webpage easily visible on search engines.
- Make use of internal links
External or inbound links are most relevant and improve our website’s authority and ranking. Inbound links should also be given the much-needed importance. Hence, after creating content, the app developers would visit irrelevant or related content on the website and edit them to include links to their newest post.
- Format the text
Using proper text formatting would improve the SEO and provide a positive user experience. For the title of a post, make use of H1 tags. H2 tags should be used for the main headings of the post. When you are trying to draw attention to a post, make use of bold or italics. Break the content into short paragraphs. A properly formatted text would enhance the experience of the readers and would influence how search engines would regard your content.
- Page speed
The search engine guiding principle would be to provide the users with relevant and accurate results in the fastest time frame. For this, external links, internal links and quality of content should be smooth. The search engine would consider how fast a page loads and ranks it on the search results. Fast loading websites would bring in a positive user experience that would encourage the visitors to return. This would lead to a higher conversion rate and the website would rank higher in search results. App developers can tackle website speed issues by removing unnecessary plugins on the website. You can also research on improving the speed of the website and implement it.
- Make the website mobile friendly
Most searches are conducted every day using mobile devices. They are used mainly for online purchases and shopping. Proper data would reveal that most visits are from mobile devices. Hence, for proper search engine optimisation, the website must be mobile-friendly and optimised for mobile devices.
- Freshness in content
Web crawlers love finding new content and so do visitors. They see it as an incentive to return to the website. The brand should be consistent and give unique and new content.
There are different types of apps available on the market today. All SEO tips might not work for each app that takes care of different activities.
