PageSpeed Insight Impact SEO?

PageSpeed Insight Impact SEO

Most digital marketers know that Google uses the speed of their website as a factor in determining search rankings. However, not everyone is familiar with PageSpeed Insights and its impact on SEO Sydney efforts. PageSpeed Insight is a free tool – a web application developed by Google to help website owners improve the speed of their website and make it more user-friendly. 

In this article, we’ll explore what it is, why it’s important for your website, and how you can use it to improve SEO performance.

What is PageSpeed?

The amount of time it takes a webpage to load is extremely important to your SEO Sydney ranking. It’s a Google metric called PageSpeed, and the faster you can get the page to load, the higher you will rank for your chosen keyword.

It’s not just about pleasing Google, though! The more information that is on a single page, the better it will be for users – they don’t have to click through multiple pages or scroll endlessly down long pages just to find what they’re looking for!

page speed

So how do you ensure that everyone has an amazing experience on every single one of your pages? Let’s take a look at some simple ways: 

-Remove unnecessary elements from the page.

-Use CSS to make sure your text doesn’t take up too much space.

-Keep the content concise and easy to read and understand.

-Minimize the number of plugins you use on each page (or remove them altogether).

Does PageSpeed Insight Impact SEO? If So, How? 

The short answer is: yes, it does. The more quickly your page loads and performs, the better for SEO Sydney. Google has stated that page speed is an important factor in determining how well a website ranks – this means that if you want to rank higher in search results, you need to make sure that your pages load as fast as possible (without sacrificing quality).

PageSpeed Insight is a tool that helps you optimize your website performance. It provides suggestions on how to improve the speed of your website or mobile app, as well as its availability and compatibility with mobile devices. PageSpeed Insights is free and provides three types of recommendations:

  • Optimization – Improve the speed by minimizing the number of requests required for loading resources;
  • Advice – Enable browser caching;
  • Modifications – Modify web server configuration for better performance

Why does PageSpeed Matter?

PageSpeed Insight is a free tool that helps you make your site faster. It does this by analyzing the content, code and resources on your page. According to SEO Sydney company, the results of this analysis are then presented to you in a simple scorecard with recommendations to improve performance.

page speed seo

PageSpeed can help you improve your SEO by improving the speed of your pages, which in turn means that Google will crawl and process them more quickly, so they’ll appear higher up in search rankings than slower competitors.

The PageSpeed Insights tool is available to anyone who has a website. You can enter your site’s URL into the tool, and it will analyze your page for performance issues. Once you’ve entered the URL of your site, use the drop-down menu on the left side of the screen to select “mobile compatibility.” This will allow you to see how well your website performs on mobile devices vs. desktops.


PageSpeed insight is one of the most important factors in assessing a website’s SEO potential. So, if your PageSpeed score is low or has dropped from previous results, it will have an impact on your rankings and traffic. However, there are also some other factors that could be affecting this score and keeping you from reaching your full potential.