How Can Your Competitors Improve Your SEO Campaign?

Improve Your SEO Campaign

Search engine optimization (SEO) is hugely important for any business interested in driving growth. Understanding your competitor’s SEO tactics can be a powerful way to improve your SEO in Brisbane strategy.

Knowing the SEO trends used by competitors in your industry will give you insights into what works – allowing you to make smarter decisions with regard to keywords, content creation, and link building.

In this blog post, we’ll look at how studying your competitors’ strategies can provide valuable feedback on how best to optimise your own efforts while improving overall performance.

Determine which keywords are working

Determine which keywords are working and which aren’t, and find ways to improve on the ones that aren’t working. You can do this by analysing your competitors’ content for clues about what works and doesn’t work with search engines.

Keywords are the terms or phrases that people search for in search engines, and ranking for the right keywords can make all the difference in attracting targeted traffic to your website. By analyzing your competitors’ use of keywords, you can gain insights into the keywords that are resonating with your target audience, and prioritize incorporating these into your own SEO strategy.

You can also identify gaps in keyword coverage, and determine which keywords you should target to differentiate your website from your competitors and improve your search engine rankings.

Conducting keyword research and incorporating relevant keywords into your website content and meta tags can help you attract more qualified traffic, improve your search engine visibility, and ultimately boost your SEO efforts.

Conduct a keyword gap analysis

Keyword gap analysis is a way of measuring the gap between your competitors and your website. You can use SEMrush to do this. You’ll want to know which keywords are working for them, so you can focus on those in your SEO in Brisbane campaign.

For example, if one of your competitors has an ad that appears at the top of Google for “best pizza delivery” but doesn’t have any such ads for “cheap pizza delivery,” then it would make sense for you to invest in targeting those terms with ads as well (assuming that’s what people are searching for).

Write the best content

When you’re writing content, it’s important to remember that search engines are looking for user-friendly content. This means that you should write in a way that makes sense and is easy to understand.

Think about how people talk when they’re talking with a friend or colleague–they don’t use jargon or technical terms unless they know their audience very well. You also wouldn’t expect someone who doesn’t know much about your business to understand what “product lifecycle management” means!

Write the best content

When writing for the web, consider using different types of content, such as images and videos, as well as infographics (a visual representation of data).

Generate backlinks

Moving forward with the steps in your competitor analysis is to look for ways to improve your SEO campaign. This can be done by finding out what your competitors are doing well and then doing more of it. For example, if one of your competitors has a higher number of backlinks that link to their website than you do, then it’s worth looking into how they’ve managed to achieve this feat.

Generating backlinks is an important aspect of improving your SEO campaign, and studying your competitors’ backlink strategies can give you valuable insights. Backlinks, also known as inbound links, link from other websites to your website.

The more high-quality backlinks you have, the higher your website is likely to rank in search results. Analyzing your competitors’ backlinks can help you identify opportunities to obtain backlinks from similar or complementary websites.

You can also learn from your competitors’ link-building tactics, such as guest blogging, broken link building, and creating valuable content that is likely to be shared and linked to. Incorporating these tactics into your own backlink strategy can help you build a strong backlink profile, improve your search engine rankings, and attract more organic traffic to your website.

Leadmasher generated organic backlinks with infographics

Generating organic backlinks with infographics can be a highly effective strategy for improving your SEO campaign, as demonstrated by Leadmasher. Infographics are a visually appealing and easily digestible form of content that can attract high-quality backlinks. By creating infographics that offer valuable information or insights relevant to your industry, you can establish your website as a trusted resource and generate backlinks from other websites that use your infographic in their own content.

Leadmasher has shown that this approach can lead to an increase in organic traffic and improved search engine rankings. Incorporating this tactic into your own SEO strategy can help you attract more qualified traffic, build a strong backlink profile, and ultimately boost your website’s visibility in search results.

Improve your structured data

Structured data is a type of markup that allows you to provide information about your website in a standardised format, making it easier for search engines to understand the content on your site. Structured data can be used to improve the quality and relevancy of both organic and paid search results.

Incorporating your competitors’ structured data can greatly improve your SEO in Brisbane campaign. Structured data, also known as schema markup, is code added to your website that provides search engines with additional information about your content.

This information makes it easier for search engines to understand what your website is about, improving its chances of ranking higher in search results. By analysing your competitors’ use of structured data, you can gain insights into the types of schema that work well for your industry and implement them on your own website.

This can lead to improved visibility in search results, increased click-through rates, and improved search engine rankings, ultimately boosting your SEO efforts and helping your website attract more traffic.

Improve your website design

Incorporating your competitors’ successful website design strategies into your own website can greatly improve your SEO campaign.

Analysing what elements of design your competitors have implemented effectively, such as visually appealing layouts, intuitive navigation, and optimized images, can give you insights into what resonates with your target audience and increase your website’s user experience.

This can lead to higher engagement rates, reduced bounce rates, and improved search engine rankings. Incorporating these design best practices can ultimately boost your website’s visibility and attract more traffic, helping your SEO efforts reach new heights.


If you want to stay ahead of the competition, it’s important to keep an eye on your competitors. The best way to do this is by monitoring their SEO in Brisbane campaigns and finding ways to improve upon them. You can also use this information for inspiration when creating new content or making changes to your own website.