SEO has changed a lot over the years. Back in the day, it was all about keyword stuffing, but now there are so many more elements to consider. If you want to be an SEO expert, then you need to have the right tools for the job. In this post I’ll go over five of my favorite SEO tools that will help you succeed in 2022 and beyond: Google Console, SEMRush, Google Trends, Moz Pro and Ahrefs. If you own a SEO Agency in Canberra, then you must read this guide, read on!
Google Console
Google Console is a tool that provides a lot of information about the performance of your website. The Google Console gives you data such as:
- Indexed pages
- Page speed
- Crawl errors (errors found by Google’s crawler)
SEMRush
SEMRush is a great tool to use for keyword research, competitive analysis and backlink analysis. It’s also useful for content optimization. In fact, it’s one of the best SEO tools on the market right now.
Google Trends
Google Trends is a free tool that helps you track the popularity of keywords over time. You can use it to identify the most popular keywords, see how the popularity of your keywords changes over time and see how your keywords compare to the competition.
The best part about this tool is that it’s completely free. There’s no need to pay for an expensive service or software when Google already gives you what you need for free!
Moz Pro
Moz is a search engine optimization tool that helps you track your rankings and analyze your SEO data. As an online marketing tool, Moz is used by both beginners and experts alike. It’s great for analyzing the performance of your website or competitor’s websites and finding out which keywords are bringing traffic to them.
You can use this SEO tool to compare keyword positions, discover new opportunities for optimization, gain insights into improving user experience on your site and much more!
The downside? Moz offers a free trial only, but after that you will have to pay money if you want to continue using its features. If you’re just starting out with SEO then I would recommend using Moz as it’s really easy-to-use; however if (like me) you consider yourself an expert in this area then this might not be the right choice for your needs as there’ll probably be other tools available which are better suited towards advanced users such as yourself
Ahrefs
Ahrefs is one of the best tools out there for keyword research. It has a built-in database of 20 million search queries that you can use to get ideas for what to write about on your blog or website.
Ahrefs also has some useful features for link analysis, such as tracking backlinks, identifying competitors and finding “dofollow” links (which means they pass PageRank). This can help you determine which keywords are driving traffic to your site by looking at what sites are linking back to yours.
Finally, Ahrefs provides tools for content analysis: analyzing content quality based on its length and readability; checking whether Google considers it “thin”; determining how often a piece of content is shared on social media; providing suggestions for improving titles/headlines; etcetera—basically everything you could possibly need when making decisions about how much effort is worth putting into any given piece of writing before publishing it online!
If you want to be a true SEO expert, then it’s important to have the tools that will help you get the job done. There are many different tools available for you to use and each one has its own unique features.
These five tools are tools that can help with every aspect of your SEO strategy. They’re all very useful in their own way, but there’s also something else they have in common: they’re all free! And while they may not do everything that more expensive options do, they’ll get the job done for your SEO Agency in canberra effectively if used correctly.
